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It’s June, Another Time to Give.

June 3rd, 2012 | Posted by MDI in Only Connect!

Birdsong rousted me out of bed at 4:45 this morning. I have June and songs on my mind.

Nettie intoned it in “Carousel,” singing “June is a love song, sweetly sung.”

And, along with the chorus, “June is bustin’ out all over
The feelin’ is gettin’ so intense,
June, June, June
Just because it’s June, June, June!”

Ol’ Blue Eyes crooned “I like New York in June, how about you?”

It is June again and there’s a lot to like about that, including our annual blood drive, coming up on the 18th. Today, I’m thinking that the event is kind of like an MDI “love song, sweetly sung,” or that we might sing “I like blood drives in June, how about you?”

Or, maybe this is the month for vampiring and for plain, old bloodlust.

Whether you like it sweet or terrifying, it is another chance to give, quite literally, from our own, renewable bounty.

We want lots of blood and we want to help generate new donors who will, in turn, want to give every 56 days. As the late Ted Levitt said, in The Marketing Imagination, the purpose of a business, any business, is to get and create a customer. I like to think of our blood drive that way—to get and create a donor. Not just a one-timer, as great as that is, but a long-termer, continuing long after the initial event.

Are you coming? Whom have you asked to come with you and give blood?

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